Susan Friedman is a senior public relations and communications strategist with more than three decades of shaping stories, elevating brands, and building meaningful connections. As the founder of Friedman Publicity, she has led hundreds of successful campaigns across industries—from fashion, hospitality, and The Arts to nonprofits and major events—earning a reputation for smart strategy, creative execution, and unwavering client advocacy.

Susan brings a strong lens for purpose-driven work, having championed high-impact initiatives spanning regenerative agriculture, public health, environmental sustainability, and equity while at a Washington, D.C.–based agency. Later, serving as Director of Marketing and Communications for the American Horticultural Society, she crafted multi-channel communications strategies, managed a transformative rebrand, and supported membership development that positioned the organization for long-term relevance and growth. She launched her PR career in New York City’s fashion and the performing arts scenes, working with such household names as Jean Paul Gaultier, Moschino, Baryshnikov, and The Royal Ballet.

This depth and diversity of experience now guide her work with clients. Today, Susan blends big-picture thinking with boutique-level attention, bringing a rare mix of experience, heart, and hustle to every project.